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TOPIC: Thoraipakkam BBCL Ashraya

Thoraipakkam BBCL Ashraya 5 years 1 week ago #392

Located in Thoraipakkam and by Vummudi group...

Gated Community.
Price Range (Excluding additional Cost) - 23.99 Lakhs - 70.3 Lakhs
Rate per sq.ft (starting) - 4750

About the project

BBCL brings to you “Ashraya” for the joy of living. ‘Ashraya’ offers spacious and well ventilated homes. These homes epitomize quality construction and planning. The project offers select apartments with private open terrace. It is an exclusive 176 units apartment that most others only aspire to call their own.
About the Builder

In the last two decades since inception, BBCL has metamorphosed many a time, warranted by challenges in its own backyard, as well as a dynamic, maturing real estate business. Barath Agricom Pvt. Ltd. ventured in to the every promising space of exports and is all set now to move in to FMCG where branding is nothing short of a war for shelf space.

Diversification in to unrelated fields of business has called for an urgent need to create strong brands nurtured by a parent brand Vummidi Enterprise that reflects strategic focus and aspirations of its stakeholders. This is well captured in our new brand promise Enhancing the Quality of Life.

We have to consciously move away from 'Entity Branding' to 'Concept Branding' for the various businesses. The new brand nomenclature suggested for Vummidi Enterprise and its constituents is in a way taking this understanding forward – to leverage concepts to further strengthen the brand personality of the parent.

Customers seeking housing options today are highly discerning. They are spoilt by choice. Our new brand promise `Adding Life to Living ' in fact reflects the maturity of many of our ongoing engagements and the stated objective of meeting higher level aspirations of our customers.

Housing is more than mere brick and mortar. It's a life's investment for many and for others it may well be life's most important decision. Understanding and respecting this sentiment and reflecting it in brand ethos can be leveraged as a powerful strategic differentiator for brand Vummidi, more so today than ever before. This new paradigm calls for a relook at our concept brands in the real estate space to ensure alignment with the life promise of the organization.

Project plan details

Completion by Jun 2015
Total Plot area 2.20 acres
Type of Flats 2,2.5 & 3 BHK

Distance from

MNM Jain Engineering College 3.1 kms
APL Global School 1.6 kms
Lifeline Hospital 4.0 kms
The British International School 5.9 kms
Tangy Oceanfront Resort 6.7 kms

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